Adwords

We know you’ve heard of PPC and you may well utilise it.

Has it been effective for you? If not perhaps we can help it become more effective for you?

Pay Per Click (PPC) as you know, is an Internet advertising model used on the search engines, advertising networks, and content sites, like blogs, where advertisers pay their search engine or ad host only when their ad is clicked.

Typically there are four elements to using adwords: 

[1] Keyword research: to create a list of keywords and related words that help in promoting your business, products and services. You need some effective tools and experience of interpreting the best combinations.

[2] Management of PPC bid management: Your business is unique and therefore requires special attention. So the key is to bid only on keywords that will help in accelerating your businesses activity.

[3] Making Ad copy: Based on 1 & 2 you need special copy that attracts, informs and coverts the visitor into a buyer. The number of words and characters is limited so you need to know, or know someone who does, what works and what does not.

[4] PPC ROI Tracking and Analysis: you need periodic reporting that helps in knowing the success of a PPC campaign.

If you are not doing PPC but would like to know more or have a PPC campaign you would like us to manage simply email info@cybermarketingtools.co.uk 

Outlined below are the two main models of PPC:

  • Flat-Rate PPC Model – In the flat-rate model, you – the advertiser – and publisher agree upon a fixed amount that will be paid for each click.
  • Bid-Based PPC Model – In the bid-based model, you basically agree to take part in contract that where you compete against other advertisers in a private auction hosted by a publisher i.e. Google, or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.